Canada Pure Nutrition Branding and Style Guide
Canada Pure Nutrition approached Brian Chard Design in 2018. They had an initial logo already designed, but quickly realized a brand is more than a logo. They hired Brian Chard Design to act as a brand visual story teller, creative director, and graphic designer for the funding stage of their pharma industry global start-up.
Brian Chard Design created a brand identity and brand style guide package to present a marketable brand to investors and distributors. Requirements for the project included a brand style guide document outlining the brand colours, logo use, brand photography, brand identity development based on initial objectives, and a brand icon set.